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Brand Copywriter



African Leadership University

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About the Company

From the start, we’ve been on a mission to bring the “university of the future” to the world — a place where students declare missions not majors, where real-world experience takes precedence over theoretical classroom lectures, and where learning how to learn has replaced learning facts and figures. Today, ALU is on its way to helping unleash the human potential of a new generation of ethical and entrepreneurial leaders — and in the process, unlock a new era of prosperity and opportunity for Africa and beyond unlike the world has ever seen.
Our mission is not going unnoticed. CNN described ALU — which has campuses in Mauritius and Rwanda —  as “The Harvard of Africa;” Fast Company ranked ALU one of the 50 most innovative organisations in the world and the most innovative endeavour in Africa; and The New York Times recognised ALU as one of the eight places in the world “where history is being made”.

About the Role


Do you love writing, storytelling, creating engaging content and experiences and persuading leads and prospects to take their next step toward their goals? Do you want your words and content to make a massive, global impact by helping catalyze the next generation of African leaders?

ALU is looking for a purpose-driven copywriter to amplify our message and acquire, engage, and convert leads into students and the future change-makers tackling Africa’s biggest challenges and seizing its biggest opportunities.


  • Write compelling copy for the different ALU platforms and channels that’s always clear, consistent, human and in line with ALU Brand Personality. These include the following:

  • Writing compelling emails as part of larger campaigns or individual engagement emails.

  • Creating and updating engaging content for the ALU Website including website optimization.

  • Providing creating and strategic copy for landing pages and ad campaigns.

  • Writing and/or editing blog content.

  • Creating engaging copy for different ALU brochures, one-pagers, etc.

  • Collaborating with the social media and video content team to write copy.

  • Write copy for a variety of media including social, print, video, and online.

  • Edit and proof work to ensure high editorial standards are met across all content outputs.

  • Create engaging, interactive, real-time and evergreen copy that promote the ALU Brand Essence through Annual Reports, Impact Reports and PR initiatives.

  • Manage projects to meet deadlines with high-quality deliverables .

  • Analyse the external social and digital landscape to set up benchmarks and continually innovate.

  • Continuously improve digital content ideas and executions by analyzing data and insights.

  • Propose real-time content based on global trends and relevant conversations.

  • Other duties as assigned.


  • Strong writing skills for different audiences and formats.

  • Able to create compelling messages that convey the stories through digital platforms including micro, short, and long-form copy.

  • Passionate about the creation of content with an understanding of how tone of voice and storytelling generate engagement.

  • Understand conversion and persuasion copy to influence leads, prospects, and customers.

  • Work well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines.

  • Able to analyse project requirements and provide accurate turnaround timelines, manages time well and thrives with autonomy.

  • Demonstrated portfolio of work.

  • Advertising agency and development communications experience is highly preferred.

  • Bilingual (English and French) copywriting experience preferred but not required.

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